We take seriously our responsibility to promote the healthful benefits of cycling within the community. We work towards doing this by supplying quality products, services and information enabling all ages to enjoy a positive cycling experience.

What makes a hometown unique are the independent businesses. These are the places that contribute the culture, character and pride of ownership to a cities economy. There’s a certain sense of pride within these smaller stores because it’s not just a business or a job, but someones lively-hood. In the following story Rick Wade of [...]